Therefore, social entrepreneurs are playing a significant role in community development, touching relevant stakeholders and involving them in the social story behind a cause. Usually, by creating networks and involving more people in the community development, they raise awareness about the community's issues and problems, and encourage more funding.
The media play an important role in the context of social entrepreneurship. Through different media formats – such as television, radio, newspapers, magazines, books, cinema, video games, music and internet – the social entrepreneurs can spread their social projects and get a sustainable growth with awareness-raising, social acceptance and participation.
Social entrepreneurship has emerged as a contemporary issue in the social field, since many governmental and charitable efforts have failed to meet social needs and to solve social problems including poverty, unemployment, and education.
A community is a group of people living or working together in the same area. They might attend the same schools, shop in the same stores or do the same things. They also help each other and solve problems together. If it's a bigger community, the people in it might not always go to the same places, but they might like or believe in the same things.
To put it simply, that is the ability to look at things in a different way. Creativity enables you to become aware of what challenges, solutions and ideas feel like from multiple views, perspectives, or mind-sets. For example, imagine a tree for a second. How did you imagine it? Has it got leaves? In what season did you imagine it? What are the characteristics of the tree?
Print media can be found in diverse forms, from brochures, newsletters and posters to magazines and newspapers. Other forms of print media such as flyers, direct mail marketing, banners, handbills, press releases and billboards are less popular, but they are used by industry professionals just as well. Once the paper is printed, it is distributed to the audience. This communication is used to transfer information on updates, news, promotions or events.
Community radio programs reflect the needs and interests of the audience. But instead of "talking" about their community, the station should become its central part. This means creating direct links with the listeners, providing training opportunities and ensuring that community members can participate in the work of the station.
The production of
informational and communicational contents oriented to the digital society and
the management of communication channels on the World Wide Web are absolutely
necessary for the actual media-making process. Therefore, the ability to produce
informative and communicative contents targeted to the digital society is very
important in the context of Community Media.